How Are Marketing Databases Making a Difference in The Lives of Marketing Managers and Entrepreneurs

How Are Marketing Databases Making a Difference in The Lives of Marketing Managers and Entrepreneurs

Relational databases have always been the backbone of websites, and digital marketing campaigns. A marketing database is one that allows you to connect with your existing customers, potential customers and your strong leads in the market. A marketing database is not only necessary for a B2C company. Many B2B businesses also engage in the practice of safeguarding their data in relational databases.

What is a marketing database like?

A relational database is like a Rolodesk, where you have all your business contacts, their special requests, customer contacts, new leads and attend to customer complaints too. Except, each data links to other based on defined parameters and you can access any piece of data you want from the database within seconds using standard query language.

Yes. Optimizing a marketing database takes time. It also takes prowess over data management and a good command of the prominent programming languages. If you think all excellent marketers are good database managers as well, you are wrong! Database management is a specific job description. A DBA or a database administrator usually spend years training in RDBMS management and programming languages. The secret of a robust marketing database is the collaboration between an experienced marketer and a good DBA.

Why do you need professional help?

Database marketing is fantastic, except one huge drawback – data decay. That is what happens when your customers change brands, move to new locations, start using new email addresses or your leads switch jobs. In reality, these incidents occur more frequently than we would like them to. Business databases undergo about 2 to 3% decay per month, which is a huge deal since specific e-commerce databases contain terabytes of consumer data and business leads. This 2 or 3% can change the way a company sees their sales profile in the upcoming months. Database management helps you to keep your data on track and gives you a whiff of last year's trends as well.

A good DBA can always help you and your marketing team gain control of your data. Now, maintaining and updating a database is not easy to work. It includes maintenance of leads, recording changes, storing the new data, identifying obsolete information and replacing the old data with new ones after verification. We all know how some leads do not lead us anywhere. It is also the responsibility of a database manager to take care of the typos in addresses and transpose errors in company details that these leads provide.

Summing it all up

In addition to every other perk, a good database manager also collects customer behavior data for your marketing team. Without a peek at the customer psyche, it is almost impossible to predict their cumulative behavior in the upcoming sale season. Having a marketing database helps companies streamline their customer services, digital campaigns, and personalization of all marketing strategies based on the confidential customer data. 


How Are Marketing Databases Making a Difference in The Lives of Marketing Managers and Entrepreneurs How Are Marketing Databases Making a Difference in The Lives of Marketing Managers and Entrepreneurs Reviewed by jake on December 20, 2017 Rating: 5

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